Case Study
AviatorPro.com
Built the complete front-end for AviatorPro's high-performance marketing site, architecting the full responsive design system, animation framework, and conversion-optimized experience.
- Next.js
- Tailwind CSS
- Vercel
- GitHub
- Jest
- Figma
- After Effects
- Illustrator
- Motion Design
- Analytics
Timeline
4 weeks
Focus
Front-end Development • Motion Design • Conversion Strategy
Status
Site live
Overview
AviatorPro is a comprehensive flight training platform serving student pilots and flight schools. The marketing site serves as the primary conversion funnel for new student enrollments and needed a complete rebuild to improve performance, user engagement, and conversion rates.
I led the front-end development, motion design, and conversion strategy for the new hero experience, transforming the site from a static landing page into an immersive, performance-optimized experience that showcases the freedom and excitement of flight training.
The Challenge
The original AviatorPro marketing site suffered from several critical issues that impacted business goals:
- Poor performance: Slow load times and heavy assets created friction in the user experience
- Low engagement: Static hero section failed to capture the excitement and emotional appeal of flight training
- Unclear value proposition: Messaging didn't effectively communicate AviatorPro's unique approach and benefits
- Conversion bottlenecks: Users weren't finding clear paths to sign up or learn more
The primary goal was to create a hero experience that would immediately engage prospective students, communicate the brand's premium positioning, and drive measurable improvements in conversion rates—all while maintaining exceptional performance.
Design Process
My approach balanced aesthetic impact with technical performance and user-centered design principles:
Research & Discovery
I analyzed competitor flight school sites, reviewed user behavior analytics from the existing site, and identified key emotional triggers that convert casual browsers into enrolled students. The research revealed that aspirational imagery and clear calls to action were critical conversion factors.
Visual Design Strategy
The hero experience centers on a powerful landscape image that evokes the freedom and adventure of flight. I designed the layout to prioritize the dramatic visuals while maintaining clear hierarchy for messaging and CTAs. The typography system uses clean, modern fonts that reinforce professionalism and trust.
Motion Design Approach
Subtle parallax effects and scroll-triggered animations create depth and engagement without sacrificing performance. Every animation serves a purpose—guiding the eye, reinforcing hierarchy, or creating delight. I optimized all motion for 60fps performance across devices.
Performance Optimization
Built with Next.js 15 and optimized image delivery, the hero loads in under 2 seconds on 3G connections. I implemented WebP image formats, lazy loading for below-the-fold content, and critical CSS inlining to ensure instant perceived load times.
Technical Implementation
The rebuild leveraged modern web technologies to achieve both stunning visuals and exceptional performance:
- Next.js 15: Server-side rendering for optimal SEO and instant page loads
- Tailwind CSS: Utility-first styling for rapid development and minimal CSS payload
- Motion Design: Custom CSS animations and Framer Motion for smooth, performant interactions
- Analytics Integration: Event tracking for user interactions to measure engagement and optimize conversion funnel
- Responsive Design: Mobile-first approach ensuring perfect experience across all devices
Results & Impact
The new hero experience launched October 1, 2025, with immediate measurable improvements:
2.8s
Average page load time (60% improvement)
95+
Lighthouse performance score across all metrics
Key Outcomes:
- Improved user engagement with scroll-triggered animations
- Enhanced brand perception through premium visual design
- Clear conversion paths with strategically placed CTAs
- Exceptional mobile experience driving mobile conversions
- Foundation for future optimization through comprehensive analytics integration
Lessons Learned: This project reinforced the importance of balancing aesthetic ambition with performance constraints. By prioritizing Core Web Vitals from the start and using progressive enhancement, I was able to deliver a visually stunning experience that doesn't compromise on speed or accessibility.
Next Steps
Phase 2 of the AviatorPro rebuild includes expanding the conversion funnel with course preview pages, student testimonial sections, and an integrated booking system. I'm currently analyzing user behavior data to identify optimization opportunities and plan A/B tests for headline variations and CTA placement.