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Case Study

Portfolio Reel 2024 (Vertical)

A vertical 2024 portfolio reel showcasing client animations and edits — designed and finished in After Effects with pacing tuned for mobile.

  • After Effects
  • Vertical Video
  • Brand Animation
  • Social

Timeline

2024

Focus

Motion Design • Video Editing • Art Direction

Status

Previous portfolio

Overview

This vertical reel is my 2024 portfolio — a tight cut of client work and personal studies that highlight my motion design, brand animation, and editorial pacing. Built in After Effects and tailored for mobile delivery, it strings together type‑driven animations, logo idents, and product moments into a fast, polished narrative.

The focus is clarity, rhythm, and taste: every beat advances a story or shows craft. It’s a snapshot of where my style and technique were in 2024 and how I approach motion for brands.

The Challenge

Build a tight, vertical reel that feels premium and watchable on a phone — fast cuts, readable type, and moments that breathe.

  • Keep attention: hook in the first seconds and sustain momentum without visual fatigue.
  • Brand fidelity: honor client palettes, grids, and logo usage across snippets.
  • Vertical craft: compose for 9:16 to avoid cramped typography or cropped action.

Success = a confident, cohesive reel that communicates range and taste in under a minute.

Creative Process

I scripted a quick arc — open strong, showcase range, end with a signature lockup. I cut to music first, then animated to rhythm so transitions land on beat.

Concept & Planning

Built a shot list of logo stings, product UI moments, and title cards. Defined pacing by bar count to keep variety tight.

Animation & Edit

Assembled and animated in After Effects with pre‑comps for typography and grid‑aligned motion. Color and grain unify clips from different sources.

Delivery for 9:16

Exported high‑quality H.264 for social with safe‑area guides and captions where relevant. Checked readability on small screens.

Technical Implementation

Tools and pipeline:

  • After Effects:animation, typography, color, and grain pass
  • Premiere Pro: music edit, timing, and final export
  • Delivery: H.264 9:16, tuned bit‑rate for crisp text without bloating filesize

Results & Impact

Used across social and portfolio surfaces in 2024, this reel consistently increased watch‑through thanks to strong first‑second hooks and a clean, legible type system.

9:16

Optimized for mobile attention and clarity

Polished

Tight pacing, tasteful transitions, and brand fidelity

Key Outcomes:

  • Clear story of skills and range
  • Reusable motion patterns for future client work
  • Consistent presentation across social channels

Notes: This is a previous portfolio piece and represents my 2024 body of work.

Next Steps

Evolve to a 2025 edition with new brand systems, more UI motion, and a modular music bed for remixable cuts.